The Québec wine market in 2026 is characterized by sustained growth in local production, a still limited presence of Québec wines in a market dominated by imports, and the gradual structuring of the industry.

Driven by evolving expertise, significant investment, and diversification of sales channels, Québec’s wine industry continues to develop despite challenges related to costs, regulation, and competition.

These findings come from the latest study conducted by the Conseil des vins du Québec, based on a survey of local winemakers.

To gain deeper insights into market dynamics, consumer trends, and development outlooks:

DOWNLOAD THE FULL 2026 REPORT (in french only)

Growing Wine Production in Québec

Wine production in Québec is rising sharply, reflecting the rapid development of the sector. After reaching nearly 5 million bottles in 2025, production is expected to approach 7 million by 2030. This sustained growth confirms the potential of the Québec wine market and the increasing prominence of local vineyards.

Québec Wine Market: Still a Limited Local Share

Despite strong growth, Québec wines still hold a relatively small share of the Québec wine market, accounting for 2% of total consumption. This limited market share is largely due to the strong presence of imported wines, but it also highlights significant growth opportunities for local producers.

Only 2% of the market…
a major potential!

Increasing Number of Vineyards Across Québec

The number of vineyards in Québec continues to grow, reaching approximately 180 operations—an increase of more than 50% over 10 years. With over 1,200 hectares under vine (+147%), vineyard expansion is helping structure the Québec wine market and strengthen its regional footprint well beyond traditionally wine-producing areas.

Key Growth Drivers of Québec Wine

Growth in the Québec wine market is supported by several key factors: increasing winemaking expertise, major investments in Québec vineyards, and improved access to various distribution channels. Rising demand for local products is also helping sustain this momentum.

What Types of Wines Are Produced in Québec?

Wine production in Québec is dominated by white wines, which account for nearly 48% of volumes, while the share of red wines has been declining over time.

Where Are Québec Wines Sold?

Québec wines are primarily marketed through three channels: the SAQ (32%), direct sales (29%), and grocery stores (26%).

Direct Sales

29 %

SAQ

32 %

Grocery stores

26 %

Restaurants

11 %

Outside Québec

<1 %

Challenges Facing the Québec Wine Market

The development of the Québec wine market comes with significant challenges, including rising production costs, pricing pressure, and competition from imported wines. Regulatory and administrative constraints also represent barriers for many producers.

FAQ

Québec wine production is primarily concentrated in Estrie and Montérégie, which together account for a significant share of total output, although vineyards are present across all regions of Québec.

The average vineyard size is approximately 7 hectares, with most operations falling within the small to medium range.

Approximately 36% of vineyards plan to increase their planted acreage, representing an estimated 7% growth across Québec over the next three years.

More than one hundred grape varieties are cultivated in Québec. The top ten are:

  1. Frontenac blanc
  2. Vidal
  3. Frontenac noir
  4. Marquette
  5. Seyval blanc
  6. Chardonnay
  7. Frontenac gris
  8. St. Pepin
  9. Petite Pearl
  10. Pinot noir

Organic viticulture is growing in Québec. In 2025, approximately 20% of winemaker-producers held organic certification, and nearly one-quarter of total wine production came from organic practices.

Winemakers use various techniques to protect vines from Québec’s harsh climate, including geotextile covers, hilling (soil mounding), and methods adapted to spring and fall frost events.

The Conseil des vins du Québec (CVQ) represents Québec’s wine industry and serves as its official voice. It brings together winemakers and partners committed to the development, structuring, and promotion of Québec wines.

The data presented in the report is based on an annual survey conducted by the Conseil des vins du Québec among its member winemakers. This survey provides a range of statistics and insights, offering a snapshot of Québec’s wine industry and identifying key trends and projections.

In 2026, 119 participants contributed to the data collection: 101 holders of artisanal production permits, 10 developing vineyards, and 9 viticulturists (Québec grape growers), providing a representative overview of the industry.

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