Myth #1 – Good red wines aren’t made in Quebec.
That’s completely false! Over the years, local winemakers have honed their expertise and perfected their knowledge, now offering red wines to suit every palate.
Available in French only.
Myth #2 – Quebec wines are hard to find.
That’s completely false! Quebec wines are everywhere: at the SAQ, in supermarkets, in gourmet grocery stores, in bars and restaurants, and, of course, in the shops of the province’s wineries.
Available in French only.
Myth #3 – Quebec vines are too young to produce good wines.
That’s completely false! Age doesn’t matter! What truly counts is the expertise of the winemakers!
Available in French only.
Myth #4 – There are very few vineyards in Quebec.
That’s completely false! Over the past 40 years, Quebec’s wine industry has seen steady growth. Around 165 producers hold artisanal wine production permits in Quebec. In 2022, 3.1 million bottles were produced, with 1,000 hectares of vineyards dedicated to wine grape cultivation.
Available in French only.
Myth #5 – Quebec grape varieties are not the same as elsewhere.
This is not entirely true nor entirely false. Quebec does grow some grape varieties found elsewhere in the world, such as Chardonnay and Pinot Noir. However, Quebec’s vineyards also feature a wide range of cold-hardy grape varieties, which contribute to their richness and uniqueness!
Available in French only.
Myth #6 – Quebec white wines are too acidic.
That’s false! The origin of a wine is important—it’s something we don’t want to hide. Acidity is an integral part of certain northern terroirs, like Quebec.
Available in French only.
Myth #7 – Climate change is helping Quebec vineyards.
It’s true that with global warming, local vines can benefit from more heat, but on the flip side, climate change also brings extreme weather events that can pose significant challenges for winemakers.
Available in French only.
Myth #8: In Quebec, the growing season is too short to make good wine.
That’s completely false! With grape varieties adapted to our local climate and a favorable growing season that allows our grapes to reach excellent levels of maturity, we are able to produce outstanding wines!
Available in French only.
Myth #9: The Quebec wine industry is too young, and everything still needs to be built.
That’s true when compared to the rest of the world, but for over 40 years, passionate winemakers have been working hard to develop it. A promising new generation is building on their experience and shaping the vineyard of tomorrow.
Available in French only.
